Monday, December 23, 2019

Cartoons and Their Effect on Children - 2021 Words

Cartoons : A double edged sword Ever since its invention, television has found its way into every child’s bedroom. It is simple yet powerful and has become an essential part of every household, entertaining children of all ages with the various animated programs it offers. However, the amount of time a child spends fixed in front of a television screen is incredible. In fact, children under the age of 11 spend more than 28 hours a week fixed in front of their television screens (Boyse).It is important to consider the quality of television shows because no one can deny the fact that children have become addicted to them. Children are subject to a plethora of cartoons that range from entertaining to educational. These programs invite†¦show more content†¦In fact, this may lead to an understanding that girls should be slender and thin in order to be accepted in society. In â€Å" Aladdin† Jasmine uses her body to seduce and distract the villain who’s after Aladdin. This encourages young g irls to use their body to manipulate people in an effort to get what they want. Thus, the potential danger of stereotypes in cartoons can be depicted as using subliminal messages to affect children’s minds. However , some people might argue that these messages are perhaps unintentional and open to different interpretation. Others might even justify these subliminal messages by claiming that sexism is inevitable in this male dominated society. However, an irrefutable fact remains: many cartoon producers treat children as consumers and not students to be educated (â€Å"The Good Things About Television†). In fact, many companies employ subliminal messages in cartoons as a lucrative strategy for marketing their products and merchandise. According to Giroux and Pollock (3) â€Å"Corporations such as Disney recognize the potential of lucrative profit to be made of the commodification of children’s culture.† On another level, it is generally believed that cartoons are designed with the object of enriching children’s understanding of the world by improving theirShow MoreRelatedEffects of Cartoon on Children2049 Words   |  9 PagesEffects of cartoons on children INtroDucTioN:Cartoons have been a staple of childhood development since the early 20th century. Two thirds of infants and toddlers watch an average of two hours of television a day, according to a recent study. While watching cartoons, a childs brain processes graphic images, educational information and violent acts. These brain-stimulating factors have both positive and negative effects on childrens development. Cartoons are the most frequent and easily accessibleRead MoreInfluences of Cartoons on Children1458 Words   |  6 Pagesarticle written by Alia Bibi Roshan Zehra (2012), â€Å"Effects of Cartoons on children’s psychology and behavioural patterns†, said that with the limitlessness of media and extension of channels, it has become easier for children to watch their favourite cartoons on a single click and at the same time it has become more convenient for parents to provide children with this all-time favourite activity of theirs. Time which was previously spe nt by children in outdoor activities is now replaced, as now theyRead MoreThe Negative Effects of Cartoons on the Very Young1161 Words   |  5 PagesFor understanding how cartoons are negatively affecting early group (4-13 years old), seeking help from theoretical perspective is important. All in all cartoons surely come as a threat to the kids of today and tomorrow. In the world of technology, nothing is unknown from plain sight, and kids get to know many aspects before growing up. Cheers to cartoons, kids are being spoiled from a very long time. The psychological theories that explain why cartoon negatively affect children are quite solid. MoreoverRead MoreHow Cartoon Violence Effect The Youth As An Audience?853 Words   |  4 PagesEric Marinello COMM 2500 12-4-15 Three-Part Research Project Part I: Research Question: How does cartoon violence effect the youth as an audience? Work Cited Coyne, Sarah M., and Emily Whitehead. Indirect Aggression In Animated Disney Films. Journal Of Communication 58.2 (2008): 382-395. Film Television Literature Index. Web. 27 Oct. 2015. Kirsh, Steven J., and Paul V. Olczak. Violent Comic Books And Perceptions Of Ambiguous Provocation Situations. Media Psychology 2.1 (2000): 47-62. FilmRead MoreImpact of Cartoons on Children766 Words   |  4 PagesImpact of Cartoons on Children Indraprastha College for Women Bachelor in Mass Media and Mass Communication 4th semester 2nd year 2010-11 Anisha Tandon Introduction â€Å"A child s life is like a piece of paper on which everyone who passes by leaves an impression.† - Chinese Proverb Children are often considered to be the closest reflection of the omnipotent creator of the world. Innocence and purity personified, they are unmarred by the corrupt thoughts and practices. They resembleRead MoreEssay about Impact of Cartoons on Childrens Behavior1515 Words   |  7 PagesImpact of Cartoons on Childrens Behavior      Ã‚     Television programs that are targeted towards children, such as cartoons, can affect children in both positive and negative ways. I examined a variety of cartoons on both commercial and public television to observe the content of childrens programming and determine the effects, both positive and negative, that programs have on children. The cartoons contain a wide variety of subject matters that can influence children in many different ways.Read MoreEssay Influence of Cartoons on Children1233 Words   |  5 Pagesbelieve that children are easily influenced by violent cartoons on television. From generation to generation parents are always warned not to allow their kids to watch too much violent cartoons. What kids watch- and not just how much- matters when it comes to television viewing (Rochman.) But just how true is that? Research on the negative influences of cartoons on children is inconclusive and complex. The American Psychological Association believe television violence affects young children negativelyRead MoreEssay on Cartoons: A Double-Edged Sword?1615 Words   |  7 Pages Our children live in a world based on fantasy in a medium that most people have access to. This medium does not require complex skills to get information, which is why cartoons have become a double-edged sword. We know that cartoons are directed to children and therefore should have a positive influence on them, but this varies according to the programming and control of parents over their children. Most kids are pulled into the world of television long before they even enter school. In 2009,Read MoreCartoon Violence880 Words   |  4 Pages Cartoons on a television are glue to children. Children will spend hours a day watching their favorite cartoons, such as â€Å"SpongeBob SquarePants† or â€Å"Adventure Time.† Unfortunately, the content on these shows, and several others, can harm children. Directly, cartoons can affect how children think and act; additionally, this leads to the indirect effect of children physically hurting one another. Children daily see hundreds of violent acts on television. Most parents notice the obvious acts of goreRead MoreEssay on cartoon violence779 Words   |  4 Pages Animation Violence nbsp;nbsp;nbsp;nbsp;nbsp;Children from the ages 6-11 spend more time watching television than they do in the classroom. The â€Å"renaissance of TV animation† has undoubtedly led to more violent cartoons then ever before. But to talk about cartoon violence, it must first be defined. Webster’s Dictionary defines violence â€Å"as the act (or threat) of injuring or killing someone.† (Webster) And although the violence is not real, a child does not know the difference. Throughout the

Sunday, December 15, 2019

Aspects of Human Resource Management Free Essays

Aspects of Human Resource Management The main focus of Human Resource Management is personnel and how they can be best utilized to accomplish the mission of the organization based on several aspects of the department. These aspects are Equal Opportunity and Affirmative Action, Human Resource Planning, Execution and Selection, Human Resources Development, Compensation and Benefits, Safety and Health, and Employee and Labor Relations. Each area serves a dual purpose of helping the employer provide a better environment to their employees and ensure the success of the company. We will write a custom essay sample on Aspects of Human Resource Management or any similar topic only for you Order Now This paper will reflect on each aspect of human resource management and discuss how they work together to perform the primary function. Almost all aspects of human resource management are affected by Equal Employment Opportunity and Affirmative Action laws. These laws govern the human resource process of recruiting, selecting and promoting the best and most qualified person for the job. It protects employees or potential recruits from discrimination based on race, color, gender, age, religion or national origin (as cited by Youssef, 2012. Sec 1. 5). One example of discrimination in the workplace would be an employer asking applicants to list their background/ethnicity on an employment application with the intent to use that information for hiring purposes. This type of business practice is illegal and can have damaging consequences such as a class action lawsuit or a negative image on the organization. Decisions concerning all aspects of human resource management should be based off the best interest of the company. The more diverse a company is the more effective it can operate because it brings new ideas and different perspectives to the table. Another important aspect of human resource management is planning. Planning is the process of setting a goal or task, and determining step by step how an organization will achieve those goals. In order for an organization to achieve its strategic objectives it requires a lot of planning. This major task is one of many functions performed by the human resources department. human resource planning is responsible for managing all matters relating to employees. They must accurately predict the number of employees the rganization will need in order to achieve the organization’s strategic goals. Having too many or too little employees can hinder the organizations ability to operate efficiently, effectively and competitively. Once it is determined how many employees are needed, human resource staff must select qualified applicants to fulfill desired positions based on an employee’s knowledge, skill and abilities. Also, they must plan how to best utilize the workforce’s skills and talents in order to obtain a competitive advantage over their counterparts. Furthermore in relating to human resource planning, part of achieving an organization’s goal is it must have the right amount of people to do the job and a plan on how to retain them once the selection process has occurred. For example, in order for the military to achieve its strategic objectives, it must have the right number of soldiers to fulfill certain jobs or tasks. Like any other organization, in order to be considered for a position in the military, you must take an aptitude test to determine what jobs in the military would best suit your abilities. Based off how you score will determine what jobs you qualify for. This score is known as the Armed Forces Qualification Test Score and is important because it determines whether you can join the military service of your choice. Each branch of service has set their own minimum AFQT score. Another part of strategic planning in the military is retaining soldiers and in order to retain qualified soldiers they offer incentives such as sign-on bonuses, reenlist bonuses, assignment preferences†¦ etc Human Development is another aspect that is essential to the management, training, and improvement of employees. At different stages of their careers, employees need different kinds of training. Human Resources Management’s role is to provide this training to employees to sharpen their skills and the organization’s capability. When the organization invests in improving the knowledge and skills of their employees, the investment is returned in the form of productivity and effective employees. As time passes and technology changes the role of training and development programs will be transformed. As employees, we need to be flexible and partake in continuous learning. Also, updating your skill set will be critical to your personal and professional success. In order to measure the effectiveness of training, there are several steps you can take to ensure it works. The first step would be to ask for feedback from the employees once training has been conducted. If the training does not pertain to the actual job or is lacking pertinent information the employees’ feedback can help improve the training. The next measure to take to test the effectiveness of training is to administer a pre-test and post-test and compare the results. The pre-test will tell you how much knowledge the employee started with, and how much they really learned from the training at the end will be revealed with the post-test. The last step is to observe an employee work to see if what they learned in training is actually being applied to the job. Everyone has their own reason for working and money is usually the most important factor because it pays the bills. However, employee benefits are equally as important to keeping employees motivated to work. Healthcare costs can become extremely expensive, especially for those families with medical issues and having insurance to cover those costs can benefit more than pay. Additionally, with inflation and the cost of living rising, people cannot afford to live off social security alone. A pension plan can help supplement social security benefits after retirement. Other types of employee benefits provide security for families in the event of disability or death. Human Resource Management has a responsibility to ensure the health and safety of their employees. Every organization should have policies and procedures established for integrating health and safety practices in the workplace and ensure resources are available to assist employees in the event of a mishap. This aspect correlates with training because human resource managers should ensure that employees are aware and familiar with all the hazards that exist within their immediate work center and know how to report any issues if someone becomes injured or ill. How to cite Aspects of Human Resource Management, Papers

Saturday, December 7, 2019

Is Hester Swane Essay Example For Students

Is Hester Swane Essay The black swan is a symbol of Hesters soul; the great fire reflects a witchs purification, it is a kind of a cleansing ritual; Catwoman, who opens a world of unreal for Hester and guides her through it, stands for the Master of a Witch Art. Catwoman embodies superstition. Though blind, she sees the future and recognizes Hester as a sister witch. However, is Hester indeed a witch? Her lover, Carthage left her for another woman, younger, more pretty, more wealthy. The whole village left her, she has no close friend with whom she could share her tragedy, despair and life failure. Even her own daughter, Josie, is more connected with the father than the mother who brought her up just by herself. Hester is getting older evry day while her life is becoming more and more complicated. She could have seemed merely selfish and self-destructive, but Marina Carr slowly unveils layers of hurt and pain beneath Hesters defiance. Hester feels weak, abandoned, left by her attractiveness, controlless, heart-broken, which all leads her directly towards madness. She is unable to change her fate, she cannot control her own emotions, sense of being and morality. She even loses her dignity. She is a scorned woman who experiences a tragic downfall. She balances between right and wrong, torments herself with dreams that are impossible to come true. She carries a vision of her happiness with her beloved man and daughter and this disillusion raises her anger and hatred towards the society she lives in , and what is interesting towards those whom she loves. Concerning the fact that Hester could have been a witch, would it not be obvious that she would do something to prevent her breakdown? Using supernatural forces based on her knowledge of magic she could have made Carthage stay with her, could have caused that the society would respect her nature, emotions and style of life. She could have destroyed all the lack of love, unhappiness and despair surrounding her. She could have even performed her witch rituals in order to foresee what is going to happen and could have avoided it through employing her magic. She could have done anything having the help of her supernatural power. Instead, she used more physical, down-to-earth practices which did not bring her any benefits. She used them as a tool for revenge, as an embodiment of her anger. Hester burned down the house to prevent Carthage to move in there with his young wife; she killed her child to hurt Carthages feelings, as he loved his daughter very much, and in order not to experience her childs lack of love towards her; she killed herself to end her constant pain and in order to avoid the necessity of facing the fate. All this indicates her inability to stear her life and deeds in a reasonable way and shows the lack of the power that an ordinary witch possesses. However, Hester could have been a witch but an extraordinary one. The one who felt some moral laws towards her future and thus, the obligation that prevented her of changing it. Maybe she has decided to let the events happen by themselves as she belived that interferring is pointless for the love and happiness she would evoke would not be real. Maybe she believs in a true love, in Carthages devotion and her daughters appreciation for what she has done to raise and protect her. Maybe she was a witch dominated by human values. Whether Hester Swane was or was not a witch, depends on the reader whose definition of a witch influences the result of the devagations above.

Saturday, November 30, 2019

The Yellow Wall Paper by Charlotte Perkins Gilman Essay Example For Students

The Yellow Wall Paper by Charlotte Perkins Gilman Essay The Yellow Wall Paper by Charlotte Perkins Gilman, is a chilling study and experiment of mental disorder in nineteenth century. This is a story of a miserable wife, a young woman in anguish, stress surrounding her in the walls of her bedroom and under the control of her husband doctor, who had given her the treatment of isolation and rest. This short story vividly reflects both a woman in torment and oppression as well as a woman struggling for self expression. The story starts out with a hysterical. woman who is overprotected by her loving husband, John. She is taken to a summer home to recover from a nervous condition. We will write a custom essay on The Yellow Wall Paper by Charlotte Perkins Gilman specifically for you for only $16.38 $13.9/page Order now However, in this story, the house is not her own and she does not want to be in it. She declares it is haunted and that there is something queer about it (The Yellow Wall-Paper. 160). Although she acknowledges the beauty of the house and especially what surrounds it, she constantly goes back to her feeling that there is something strange about the house. It is not a symbol of security for the domestic activities, it seems like the facilitates her release, accommodating her, her writing and her thoughts, she is told to rest and sleep, she is not even allow to write. I must put this away, he hates to have me write a word(162). This shows how controlling John is over her as a husband and doctor. She is absolutely forbidden to work until she is well again. Here John seems to be more of a father than a husband, a man of the house. John acts as the dominant person in the marriage; a sign of typical middle class, family arrangement. Although the narrator feels desperate, John tells her that there is no reason for how she feels, she must dismiss those silly fantasies(166). In other words, John treats her like a child and gives her reason to doubt herself. Of course it is only nervousness(162). She decides. She tries to rest, to do as she is told, like a child, but suffers because John does not believe that she is ill. This makes her feel inadequate and unsure of her own sanity. John does not know how much I really suffer. He knows there is no reason to suffer, and that satisfies him. (162). She feels that she should be  «a good girl » and appreciate the protective love John offers to her.  «He takes all care from me, and I feel so basely ungrateful not to value it more. He took me in his arms and called me a blessed little goose. He said I was his darling and his comfort and all he had, and that I must take care of myself for his sake, and keep well(162-167). In telling her to keep well, John expresses more doubt about her having any real illness. She tries to discuss her feelings, but this brings only a „stern reproachful lookâ€Å"(167) and she goes back to bed. „Really dear you are better,â€Å"(167). John says over and over. „Can you not trust me when I tell you so(167)â€Å". John is the man of the house and also a doctor. John believes she should put complete faith in him as all children put complete faith and trust in their parents when they are small. The reproachful look, the constant reassurances, and asking for her trust only put her down, forcing her to depend on John for her survival, demeaning herself further. In addition, John enforces the inactivity that pushes her deeper into madness. John, the „lovingâ€Å" husband-doctor, imprisons her in a room that has no escape. This room has bars on the windows and a „great immovable bedâ€Å" which „is nailed down. â€Å"(164). John has made her a prisoner in their marriage. .u49d4801551cb870811d670053237a7cc , .u49d4801551cb870811d670053237a7cc .postImageUrl , .u49d4801551cb870811d670053237a7cc .centered-text-area { min-height: 80px; position: relative; } .u49d4801551cb870811d670053237a7cc , .u49d4801551cb870811d670053237a7cc:hover , .u49d4801551cb870811d670053237a7cc:visited , .u49d4801551cb870811d670053237a7cc:active { border:0!important; } .u49d4801551cb870811d670053237a7cc .clearfix:after { content: ""; display: table; clear: both; } .u49d4801551cb870811d670053237a7cc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u49d4801551cb870811d670053237a7cc:active , .u49d4801551cb870811d670053237a7cc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u49d4801551cb870811d670053237a7cc .centered-text-area { width: 100%; position: relative ; } .u49d4801551cb870811d670053237a7cc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u49d4801551cb870811d670053237a7cc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u49d4801551cb870811d670053237a7cc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u49d4801551cb870811d670053237a7cc:hover .ctaButton { background-color: #34495E!important; } .u49d4801551cb870811d670053237a7cc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u49d4801551cb870811d670053237a7cc .u49d4801551cb870811d670053237a7cc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u49d4801551cb870811d670053237a7cc:after { content: ""; display: block; clear: both; } READ: Freedom Today EssayHer opinions are pushed to the side as if they are not important. Her developing insanity is a form of rebellion and a crucial turning point towards her own independence. It also shows that when an animal is caged, when it is backed into a corner, it tends to fight back. Her fight for and with the woman in the wallpaper symbolizes her fight for independence, her struggle to survive. This story also portrays the violent anger that accompanies the narrator’s fight to free herself. She sees the wallpaper as something that is strangling her, restraining her, and she acts out wildly. I wasn’t alone a bit! As soon as it was moonlight and that poor thing began to crawl and shake the pattern, I got up and ran to help her. I pulled and she shook, I shook and she pulled, and before morning we had peeled off yards of that paperâ€Å" (171). She begins to creep and crawl within her madness. She detaches herself from the perceptions of others. In the final scene John faints and she creeps over him and says,  »I’ve got out at last. And I’ve pulled off most of the paper, so you can’t put me back! (172). This says that once independence is achieved, no ones need to rely on someone else for survival; every one backs up by herself or himself. She has achieved her independence from her submission to John as his  «blessed little goose, » but at what price She has traded her sanity for her independence. The image in the wall-paper is not another woman, it is herself as well as all women in general and therefore all the women trapped by society. Women must be treated equally as men, for the more pressure they face the more struggle they get. They can only gain their independence by freeing themselves and working it out their minds.

Tuesday, November 26, 2019

seeds essays

seeds essays Nature has a very special way of making new plants through tiny things called seeds. Seeds are very important to our lives, from these tiny beings the plants, that we need to survive, will grow. A seed is a ripened ovule of a plant, this is what produces new plants. The seed is a key part in the never ending cycle of reproduction. There are two kinds of seeds, To start off you have to know exactly what a seed is. A seed id the ripened ovule of a seed plant before it is germinated. There are many parts to a seed. The outside layer, which is called the testa, acts as protection for the small plant buried inside. The inside part of the seed is known as the endosperm. This can be split into two parts. These two parts are known as cotyledons or seed leaves. This provides nourishment for the plant when it first breaks out of its seed coat and before it has had time to establish its roots or make its own food. Buried deep inside is the tiny plant itself, this is known as the embryo or germ. Tho tiny now, this small thing will grow into a simple flower or a large tree. Attached to the cotyledons are two structures. During germination, beneath the cotyledons is the hypocotyle, the tip pf this is called the radical. The radical is the first to break out of the seed coat and the first true root of the plant. Below the cotyledons is the epicotyl, which produces the stem and leaves. Before you learn about the process of germination, you have to know just where the seed comes from and just how the process works. First the pollen from the anthers grip onto the stigma of the flower. The pollen tube grows down through the pistil, this pollen tube is the passage way for the small pollen grains. The pollen tube allows the pollen grains to reach the ovule inside the ovary. When the pollen grain unites with the egg cell the zygote is developed, this zygote is what ...

Friday, November 22, 2019

Annotated Bibliography on Anne Bradstreet Poem

In the beautiful poem, â€Å"Before the Birth of One of Her Children†, Anne Bradstreet expresses her feelings honestly and openly. The poem is written to her husband, and it addresses her fear of not surviving childbirth and what she would want her husband to do if that was the case. One of the main ideas that I found to be most evident was the love that she expresses in her poem. She says to her husband, â€Å"And if thou love thy self, or loved’st me, These O protect from step-dame’s injury. Bradstreet not only cares for and loves her husband, but she has a passionate love for her unborn child. Another prominent theme is Bradstreet’s acknowledgement of the possibility of death. She faces her fear, knowing it is inevitable and could occur when she gives birth, which she points out by telling her husband about how he might â€Å"lose his friend. † She also tells him how she wants to be remembered, which is clearly seen when she says, â€Å"If any worth or virtue were in me, Let thy live freshly in thy memory. † In this poem, it is clear that she feels love and a strong maternal bond with her child even though there is the possibility she will never meet him/her. â€Å"Before the Birth of One of Her Children† is a wonderful illustration of Anne Bradstreet’s loving character as well as her facing her fear of death. REACTION TO ONE OF THE MAIN IDEAS: This poem really resonated with me because I felt like it can be applicable to my own life. Not exactly in the same way of dying through childbirth, but through the love, honor, and sacrifice that she expresses through this poem. Although Anne Bradstreet has never met the child she refers to in this poem since she has not given birth yet, it is evident that she is filled with love for him/her. She tells her husband to take very good care of them, just like she would do if she survives. I think her example of love is a great example to everyone, especially for us Christians. The love that she shows is unconditional and sacrificial, just like the love Jesus has for us. I think Anne Bradstreet’s possible death is also symbolic to Jesus’ death; she would be dying for her child, and Jesus died on the cross for His children as well. The difference, of course, lies in the fact that we can have a relationship with Jesus even though He died for us, but I still think there is a lot of significance between the two. She wants her husband to do whatever it takes to care for her children if she cannot be there, and God always cares for His children as well. I think the type of love that Anne Bradstreet demonstrates through this poem is something that we should try to be practice in our daily lives. It may be through little things, but we have the incredible opportunity to allow God’s love to flow through us each and every day of our lives!

Wednesday, November 20, 2019

The role and impact of marketing on the use and availability of drugs Research Paper

The role and impact of marketing on the use and availability of drugs in America and effective interventions to combat corporate marking strategies - Research Paper Example a moratorium on direct to consumer advertisements in order to give doctors an opportunity to learn about new drugs before patients demand prescriptions to ease their pain, bend their minds, or sleep through the night (2007, p.3). Direct-to-consumer advertising (DTCA) is a leading cause of drug misuse. The expenditure on direct to consumer advertising has been on a steady rise (Henry J. Kaiser Family Foundation 2000). The influence of drug advertisements is on the rise too. A survey conducted in 2004 showed that doctors believed that direct to consumer advertisement affected how they interacted with patients and in their profession. Previously, drug manufacturers used to promote their drugs only to professionals in the health care sector so that they can explain how the drug works to their patients. The trend changed in the early 1990s and manufacturers changed their focus to consumers. Advertisements targeting consumers began to emerge. Marketing led to increase in spending on prescription drugs as patients began following up on their healthcare. This led to another problem as patients began demanding drugs they had seen on advertisements from their physicians. Due to this, manufacturers intensified their ad strategies is order to benefit from high sales. Some companies are suspected to be giving misleading information about their products. Some exaggerate the ability of their products to treat certain ailments or how fast they can cure a person once taken. It is for this reason that proper guidelines should be set on how companies advertise their drugs. One of the ways may be to require that any drug advertised should include a list of any likely side effects. Drugs advertised should also not be allowed to describe what they do. Drug should also be properly labeled in accordance to the set guidelines. Emotional style advertising should be prohibited as it misleads buyers. Other strategies like rising of the legal drinking age may help reduce accessibility to